Steve Simpson

A Speaker and Change Agent Steve is a highly sought after keynote speaker, and seminar leader where he combines humour with practical insights into specific strategies to improve corporate culture and customer service

Great corporate cultures enable strategic goals to be achieved and fuel employee engagement. Great corporate cultures create a measurable point of difference in terms of individual and organisational performance. Importantly, great corporate cultures can’t be copied.


But they don’t just happen by chance.

Steve Simpson has been invited to speak at conferences around the world for his truly unique insights into workplace cultures and how to unleash the potential that lies within. 

Whether it’s creating a culture to deliver great service, helping leaders understand their role in shaping the culture, helping teams perform better, equipping people to revel in change initiatives, or getting people to take safety seriously, Steve reveals how his concept of UGRs – unwritten ground rules – can be used to effect lasting, positive change. 

Steve’s insights are not based on theory. In addition to his conference presentations, he has worked in-house with a range of organisations on different continents over extended period of time. He knows the pitfalls, traps, objections and issues that emerge when people are challenged to re-think the ‘way we do things around here’. 

Steve is the author of two books including ‘UGRs: Cracking the Corporate Culture Code’. He is the co-author to a further three books, the latest being ‘A Culture Turned’. He has a Masters Degree from the University of Alberta, and was invited to undertake an Australian city lecture tour to co-present with Harvard University Professor Rosabeth Moss Kanter.

Steve has worked with organisations in countries including the UK, the US, the UAE, South Africa and various Asian countries.

The National Speakers Association of Australia recognised Steve’s achievements by awarding him the prestigious 2015 Australian Educator of the Year Award.

New Topics and description


Leading Corporate Cultures: Introducing UGRs

Culture is the number one issue for the world’s business leaders according to the latest Deloitte Global Capital Human Trends Report. Steve shares his concept of UGRs - unwritten ground rules - and how these constitute an organisation's culture. Most importantly, Steve shows how the UGRs concept can be used to transform cultures and performance


Leading the Customer Experience

Underpinning every move to improve customer service is the organisation's culture. Steve shows how to  ensure customer service initiatives reap maximum benefits by getting the culture right. Steve also shows how the customer experience can be transformed by application of a range of unique initiatives.


Leading Change

It's not uncommon for change initiatives to fail to achieve their pre-defined goals. The most common reason? The organisation's culture. Steve shows how cultures can be transformed from being change resistant to a place where people embrace change.


Leading Safety

A great deal has been invested into ensuring people conform to safe work practices. Yet despite these investments, safety breaches occur all too often. Steve shows how UGRs impact on safety, and what can be done to lock in a genuine safety oriented culture


Leading teams

When a team genuinely performs as a team, magic things can happen. But too often, teams are bedevilled by issues that diminish performance. Even apparently happy teams can be undermined by issues that impact on them, their leaders and their customers. This presentation by Steve shows how teams can transform to realise their true potential