Gilbert Enoka

Mental skills Gilbert Enoka is the metal skills master of the New Zealand All Blacks

On the Couch interview

Gilbert Enoka has come a long way from Masterton where he grew up, the youngest of six brothers. Today he is recognized as a highly motivational coach and speaker and best known for his work with mighty New Zealand All Blacks.

He has worked on performance enhancement for nearly 20 years with many of New Zealand's top corporate and sporting elite. He encourages individuals to take ownership of their own direction and to improve their ability to control the many variables that inhibit optimal performance.

After being closely associated with The All Blacks, since 2000 and for 200 tests, in April 2016 he joined the NZRU in a permanent role as "All Blacks Manager Leadership". In this role, he works in the mental skills arena and assists with structures that support performing under pressure,". "He also works across the rugby landscape in the area of leadership.  

In 2016, Gilbert was made an Officer of the New Zealand Order of Merit for services to rugby and sport psychology. 

"I am humbled by the opportunity. Every moment inside this most amazing environment is a privilege as the team towers above the individual and I look forward to making an ongoing contribution to the All Blacks and to the wider rugby community."

Reaching your full potential so you can lift the performance of your team and business can be achieved with the guidance of a skilled professional. His skills have been highly sought after by the All Blacks, The Canterbury Crusaders, Super 12 rugby team and the New Zealand Cricket Team. You will find Gilbert’s workshops ‘matter of fact’ and interactional providing you with the winning tools and skills used by many of our corporate and sporting heroes.

What happens following failure, according to Gilbert, says much about the strength of a person. "There's a cycle and it is similar to the traditional grief cycle.

What a lot of people don't recognise about professional sportspeople is they have a huge sense of personal ambition and focus . . . and the other end of that is the intense disappointment they can feel," he says. The cycle stages are shock, denial, anger, pressure then hopefully, acceptance, deciding on options and action towards a new future.