On 16 July 2001 Alastair Ferguson's world changed forever when his seven-year-old daughter, Emma, was diagnosed with a brain tumour. That event gave him a wake up call that forced him right outside his comfort zone. Alastair Ferguson grew up on a dairy farm. After a leaving Lincoln University, he share-milked for five years, then worked his own farm for three years. He joined Alfa Laval, manufacturers of milking machinery and farm supplies, working initially as an area sales manager based in Hamilton. In less than five years, he became international service manager based in Sweden. In 1995, Alastair returned to New Zealand to pursue several business opportunities, including a snack food franchise, building up a consultancy developing strategic and operational business plans and performance management processes, and finally, forming a company to work with business owners and senior managers to develop personal development programmes and provides coaching and mentoring services. By July 2001, Alastair owned four properties and was running two successful businesses. Following his daughter’s diagnosis, he completely pulled his life apart. He closed both businesses down and went from a $550,000 mortgage to zero, choosing to focus on family life instead. He now motivates others to reach for their dreams. His experience forced him to ask these questions; What is success and how is it measured? How do you overcome challenges and adversity? How well do Kiwis celebrate success? What does it take for people to realise their dreams and have the motivation to change? Alastair asked these questions when he set out to write his new book, STAND UP & SHOUT! – KIWI SUCCESS